The Public Affairs and Information Office (PAIO) of Northern Bukidnon State College (NBSC) spearheads the institution’s strategic communication and public relations initiatives. It ensures the timely and accurate dissemination of information to students, personnel, stakeholders, and the public through a variety of creative media, including print, photography, videography, graphic design, digital content, and social media. By crafting compelling narratives and producing impactful visual materials, the PAIO promotes NBSC’s programs and achievements, strengthens community engagement, and upholds the College’s brand and reputation.
The Public Affairs and Information Office (PAIO) aims to build and sustain a positive image
of Northern Bukidnon State College (NBSC) through effective communication, creative content, and active stakeholder engagement. It delivers timely information, highlights institutional milestones, manages the College’s official online platforms, and collaborates with various units to ensure consistent, accurate, and impactful messaging that enhances NBSC’s public presence and reputation.
Aligned with its mandate to uphold NBSC’s positive image, strengthen stakeholder
engagement, and ensure consistent, strategic communication, the Public Affairs and Information
Office (PAIO) delivers the following activities and services:
1. Design and Layout Services – Provide design and layout for college-related print and
digital materials, including logos, tarpaulins, cover pages, letterheads, and other official
visual content, ensuring adherence to NBSC’s branding standards.
2. Posting of Announcements and Communications – Develop, curate, and disseminate
official information through the NBSC website and social media platforms, targeting
students, faculty, staff, stakeholders, and the public.
3. Social Media Inquiry Management – Monitor and respond promptly to inquiries
received via NBSC’s official social media accounts, ensuring timely, accurate, and
professional communication.
4. Preparation of News Updates – Produce well-written news updates and feature
articles on College events, programs, and achievements for release through official
communication channels.
5. Documentation of College Events – Provide photo and video coverage of institutional
activities, events, and special occasions to preserve institutional memory and support
promotional efforts.
6. Live Streaming Services – Facilitate real-time broadcasting of official College events and
activities through NBSC’s social media platforms to reach a wider audience.
7. Video Production and Editing – Coordinate and execute video shoots and postproduction
for promotional campaigns, institutional features, and values-driven content.
8. Hosting and Management of College Events – Lead the hosting and on-ground
management of assigned special projects and institutional events, ensuring seamless
execution and professional delivery.
9. Review and Recommendation for Approval of Official Designs – Evaluate new logos
and other institutional design outputs, providing recommendations for official approval
to maintain brand integrity.
10. Evaluation of Social Media Accounts – Review and recommend for approval newly
created NBSC department and office social media accounts to ensure compliance with
institutional branding and communication policies.
