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JAN G. SORIANO, MA

Information Officer III,
Head, Public Affairs and Information Office

Contact Us

jgsoriano@nbsc.edu.ph   paio@nbsc.edu.ph

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General Description of the Functions of the Office

The Public Affairs and Information Office (PAIO) of Northern Bukidnon State College (NBSC) spearheads the institution’s strategic communication and public relations initiatives. It ensures the timely and accurate dissemination of information to students, personnel, stakeholders, and the public through a variety of creative media, including print, photography, videography, graphic design, digital content, and social media. By crafting compelling narratives and producing impactful visual materials, the PAIO promotes NBSC’s programs and achievements, strengthens community engagement, and upholds the College’s brand and reputation.

Objectives

The Public Affairs and Information Office (PAIO) aims to build and sustain a positive image
of Northern Bukidnon State College (NBSC) through effective communication, creative content, and active stakeholder engagement. It delivers timely information, highlights institutional milestones, manages the College’s official online platforms, and collaborates with various units to ensure consistent, accurate, and impactful messaging that enhances NBSC’s public presence and reputation.

Services

Aligned with its mandate to uphold NBSC’s positive image, strengthen stakeholder

engagement, and ensure consistent, strategic communication, the Public Affairs and Information

Office (PAIO) delivers the following activities and services:

1. Design and Layout Services – Provide design and layout for college-related print and

digital materials, including logos, tarpaulins, cover pages, letterheads, and other official

visual content, ensuring adherence to NBSC’s branding standards.

2. Posting of Announcements and Communications – Develop, curate, and disseminate

official information through the NBSC website and social media platforms, targeting

students, faculty, staff, stakeholders, and the public.

3. Social Media Inquiry Management – Monitor and respond promptly to inquiries

received via NBSC’s official social media accounts, ensuring timely, accurate, and

professional communication.

4. Preparation of News Updates – Produce well-written news updates and feature

articles on College events, programs, and achievements for release through official

communication channels.

5. Documentation of College Events – Provide photo and video coverage of institutional

activities, events, and special occasions to preserve institutional memory and support

promotional efforts.

6. Live Streaming Services – Facilitate real-time broadcasting of official College events and

activities through NBSC’s social media platforms to reach a wider audience.

7. Video Production and Editing – Coordinate and execute video shoots and postproduction

for promotional campaigns, institutional features, and values-driven content.

8. Hosting and Management of College Events – Lead the hosting and on-ground

management of assigned special projects and institutional events, ensuring seamless

execution and professional delivery.

9. Review and Recommendation for Approval of Official Designs – Evaluate new logos

and other institutional design outputs, providing recommendations for official approval

to maintain brand integrity.

10. Evaluation of Social Media Accounts – Review and recommend for approval newly

created NBSC department and office social media accounts to ensure compliance with

institutional branding and communication policies.

PAIO Organizational Chart

PAIO Personnel's